Landlord Engagement Strategies for Housing Systems

Landlord engagement plays a critical role in expanding housing access across communities. Structured partnership strategies help reduce placement friction, improve inventory visibility, and support predictable housing pathways.

Explore how coordinated engagement infrastructure strengthens relationships with property partners while enabling housing systems to operate with greater stability.

Centralized Landlord Engagement for Continuums of Care (CoCs)

A Structural Guide to Building Scalable Housing Access

Landlord engagement is one of the least discussed but most consequential functions inside a homelessness response system. For Continuums of Care (CoCs)— the regional systems responsible for coordinating federal homelessness funding and housing programs — the ability to recruit, maintain, and coordinate relationships with property owners and operators ultimately determines whether rental assistance programs translate into real housing placements. When landlord engagement […]

By |2026-03-13T09:17:24-07:00March 12th, 2026|Landlord Engagement & Partnerships|2 Comments

Unlocked: How Indianapolis Centralized Rehousing Through HomeNow Indy

Breya Birdsong (fourth from the left) and the RDOOR team receive formal recognition for the impact they have had creating and implementing HomeNow Indy. Birdsong, VP of Rental Assistance Programs, shares her expertise and experience in this article.

Building trust, system capacity, and faster rehousing through shared infrastructure

In our Unlocked series, we highlight communities that have rethought how housing systems operate—moving away […]

By |2026-02-18T16:52:40-07:00January 28th, 2026|Housing Search & Navigation, Landlord Engagement & Partnerships|Comments Off on Unlocked: How Indianapolis Centralized Rehousing Through HomeNow Indy

Unlocked: How Cincinnati’s CoC Centralized Housing Navigation and Opened More Doors for Households in Need

In communities across the country, decentralized landlord engagement has long created bottlenecks: duplicated cold calls, missed unit opportunities, siloed relationships, and clients stuck with too few options. Cincinnati and Hamilton County decided to change that.

In this second installment of Unlocked, our series highlighting communities that are expanding housing access by centralizing landlord engagement, we spoke with Strategies to End Homelessness (STEH) and their RentConnect Manager, Tiffany Gehrlich, […]

By |2026-02-18T16:55:08-07:00December 4th, 2025|Housing Search & Navigation, Landlord Engagement & Partnerships|Comments Off on Unlocked: How Cincinnati’s CoC Centralized Housing Navigation and Opened More Doors for Households in Need

Partnering with Padmission Communities: A Smarter Way for Property Owners to Fill Vacancies and Make an Impact

If you’re a property owner or operator looking to keep your units filled, reduce turnover, and make a difference in your community, you’ve likely come across software solutions built by Padmission. You may have even wondered: “Can I partner directly with Padmission to list my units?”

Here’s the short answer: You don’t partner with Padmission itself — you partner with the […]

By |2026-02-17T11:30:45-07:00November 12th, 2025|Landlord Engagement & Partnerships|Comments Off on Partnering with Padmission Communities: A Smarter Way for Property Owners to Fill Vacancies and Make an Impact

Unlocked: How Partnership Home Uses Padmission Connect to Strengthen Landlord Engagement

At Padmission, we know that every step toward ending homelessness matters. Across the country, our partners are unlocking new opportunities for landlords, providers, and participants to connect, collaborate, and create stable housing solutions.

That’s why we launched Unlocked—a blog series highlighting how communities are putting Padmission tools into action. Each feature celebrates lessons learned, partnerships strengthened, and doors opened for people seeking housing.

Our first Unlocked story takes us to Texas, where […]

By |2026-02-18T16:45:47-07:00October 16th, 2025|Housing Search & Navigation, Landlord Engagement & Partnerships|Comments Off on Unlocked: How Partnership Home Uses Padmission Connect to Strengthen Landlord Engagement

Property Engagement in the 2022 Special NOFO

As your community is preparing your submission for the HUD CoC Program Special NOFO to Address Unsheltered and Rural Homelessness, it is important to note that effective Landlord Engagement is essential to providing housing opportunities for our most vulnerable community members.

We all know that housing is the solution to homelessness. Taking this one step further, this means that landlords and property managers have the solution to homelessness. […]

By |2025-12-16T10:50:33-07:00September 14th, 2022|Landlord Engagement & Partnerships, Policy, Compliance & HUD Alignment|Comments Off on Property Engagement in the 2022 Special NOFO

Landlord Incentives: HOM Survey Results

We’re seeing some amazing work around the country by leaders in homeless services systems around landlord engagement in response to the Coronavirus pandemic. Fortunately, HUD Notice CPD-20-08, Waivers and Alternative Requirements for the Emergency Solutions Grants (ESG) Program Under the CARES Act, provides the field with alternative requirements and flexibilities under the CARES Act, including for landlord incentives. Incentivizing landlords to participate in housing programs, and […]

By |2025-12-16T10:51:22-07:00October 16th, 2020|Housing Search & Navigation, Landlord Engagement & Partnerships|Comments Off on Landlord Incentives: HOM Survey Results

Property Engagement and Housing Search Assistance

Editor’s note — March 2026: This post was written in May 2020, shortly after HUD issued guidance encouraging Continuums of Care to develop proactive, affirmative landlord engagement systems at the community level. The concepts introduced here — centralization, shared landlord databases, coordinated housing search — have only grown more relevant in the years since. For a deeper treatment of what centralized landlord engagement looks like in practice today, including how […]

By |2026-04-07T10:36:22-07:00March 8th, 2020|Housing Search & Navigation, Landlord Engagement & Partnerships, Rental Assistance Administration & System Design|Comments Off on Property Engagement and Housing Search Assistance
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